Power BI—the powerful data analysis and visualization software from Microsoft—has quickly become a leader in the business intelligence space. As a marketer, you can leverage this tool to assess your marketing campaigns, identify consumer insights, and connect to data resources that your organization provides. In this course, Chris DallaVilla explains where and how to use Power BI to quickly and precisely assess your marketing efforts. Discover how to assess awareness and insights to improve performance, assess customer advocacy, publish content from Power BI Desktop and Power BI service, and more.
Author & Host | Marketing, Analytics, & Experience Design | Creator of Valid Transformation™ & Agile For Everybody Else™Chris DallaVilla is the founder and CEO of VALID, an independent marketing consulting practice.
VALID specializes in providing data-driven solutions that help chief marketing officers and their teams strengthen their planning and execution, and drive results. Chris has expertise in digital and social media marketing, as well as certifications in Agile, Google AdWords, and Google Analytics. He studied computer science at Harvard University, design technology at Massachusetts College of Art and Design, and advertising and marketing communications at the Questrom School of Business at Boston University.
Skills covered in this course
For each course you will get
- Exercise files and quizzes
- Certificate of completion from LinkedIn
- Offline and audio-only options
- There are over 400 marketing technology platforms on the market today. So, you need a business intelligence tool that can provide a central location for your data. Power BI is the leader in the space and it's being used by over 5 million subscribers. It's easy to use, it's very affordable, and has a lot of power under the hood. I'm Chris DallaVilla, a subject matter expert on Agile marketing and data driven marketing and founder of makeitvalid.com. You might be wondering to yourself, I already have Microsoft Excel, why do I need another tool for data analysis? Here are a few of the problems that Power BI addresses. There are rich collaboration tools so you can work with others on your data and the platform provides you with tools to organize your data. Not to mention ease of connectivity to your data housed in different marketing platforms. For these reasons and others, I'm excited to walk you through how to get the most from Power BI to improve your marketing programs.
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