Course detailsLearn how to promote your business effectively online and develop a targeted online marketing strategy that engages potential customers throughout the digital landscape. In this course, Brad Batesole explains today's digital marketing techniques in simple terms, demonstrating how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display.
Brad shows how to evaluate your website and identify conversion goals, measure and interpret website analytics, get the most out of SEO, and set up your first text and display ads. See how to connect with communities on the leading social networks, learn best practices for developing and distributing video marketing content, and find out what makes an email marketing campaign successful. This course also covers content marketing, mobile marketing, and influencer marketing, as well as recommendations for expanding your digital marketing skillset. Upon completing this foundational digital marketing course, you'll be equipped with skills and strategies that can help you navigate today's online landscape and develop a smart plan of action.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Connecting with customers online
- The first of our three strategies is the business strategy. Here, we wanna identify the mission statement, objectives, value proposition and the elevator pitch. These four elements help to focus our attention and they'll make it easier as we look at our customer and marketing strategies. But before we get there, we need to cross the basic off the list. Is your business digital? Do you have the right structure in place? Will your online marketing efforts fit into your existing process? And do you have the time necessary to maintain your strategy? We'll talk about the minimum effort required within each channel but you'll still need to know that you can maintain the day-to-day. One of the biggest challenges of online marketing is keeping things up to date. You can only plan an effective strategy if you have a clear understanding of your business from the start. You need a big picture view to determine which route makes the most sense. and when you hit a hurdle, you'll need that big…
Practice while you learn with exercise filesDownload the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download the exercise files for this course. Get started with a free trial today.
- i18n_files_file_alt Ex_Files_Online_Marketing_Foundation.zip (31457)
- i18n_files_file_alt Glossary_Online_Marketing_Fundamentals_2018.zip (1024000)
Watch this course anytime, anywhere. Get started with a free trial today.