Creative Inspirations: Doyald Young, Logotype Designer

Course by: Doyald Young
Creative Inspirations: Doyald Young, Logotype Designer Watch preview
  • Course details

    From humble beginnings in a small Texas town eight decades ago comes legendary typographer, logotype designer, author, and teacher Doyald Young. As elegant as his script fonts and as wise as his set of Oxford English dictionaries, Young set the standard for his craft. Friend and designer Stefan Bucher describes Young as "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." In this installment of Creative Inspirations, we enjoy a window into the life of this accomplished artisan as he works with joyous focus in his favorite spot, his drawing table. We follow Young to Art Center College of Design in Pasadena where he shares his talents with tomorrow's designers. He recalls the hundreds of iterations he went through in creating the logo for Prudential, and he puts pencil to tissue creating the pages for his book about script lettering, Learning Curves. Young's story is compelling, captivating, and most of all, inspiring. lynda.com is honored to host this tribute to his work.

    Join us in Bonus Features at a tribute event held at Art Center College of Design in Pasadena, California, where Doyald's friends and colleagues speak about their relationship with the gifted designer and Lynda introduces a scholarship fund set up specifically in his memory.

    Instructor

    • Doyald Young

      Doyald Young

      Owner, Doyald Young Graphic Design
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      Typographer, logotype designer, and educator, Doyald Young was truly a master of his craft.

      Born in Holliday, Texas in 1926, Doyald sprung from humble beginnings working as a bellhop, usher and railroad brakeman before he began school at the Frank Wiggins Trade School in 1948. There, he was taught by Joe Gibby to draw and ink letters with a brush and really see the letterforms. He continued studying with Mortimer Leach at Art Center College of Design in Pasadena, CA. In 1955, he became Mr. Leach's teaching assistant and soon began to teach on his own. He taught from 1955 to 1978, then returned in 1997 and taught until his passing. Doyald created numerous typefaces and designed logotypes for such prestigious clients as Hilton, Prudential, Max Factor, and Sony. He wrote three venerable books on the subject. His letters have adorned many of the most well-known awards shows in the entertainment industry (the Grammys, Golden Globe, the Tonys) and a veritable grandstand of celebrities, including Elvis Presley, Liza Minnelli, Frank Sinatra, Bette Midler and Prince. Earlier this year, Doyald was awarded the 2010 SOTA Award from the Society of Typographic Aficionados. "Recognized for demonstrating the power of a lifelong love of the craft of calligraphy, type and graphic design, for his contributions as an author and for his dedication as an educator". Friend and designer Stefan Bucher puts it this way: he was "someone who could easily have done what he does in the Renaissance, and could easily do it 300 years from now." Doyald made an indelible mark on the design community and by sharing his love of typography with his students, ensured a lasting contribution to the arts. lynda.com is honored to host this tribute to his work.

      View all courses by Doyald Young

    Skills covered in this course

  • Doyald Young, Logotype Designer

    (soft music) - To learn to draw a letter well takes a lot of time. I've been drawing letters since 1948, and I'm still learning how to draw. (soft music) Jan Van Krimpen, one of my great heroes, he says: "I do not want to "draw a beautiful letter. "I want to draw a good letter." I think that good letters are beautiful. I love to draw letters. I found out that I did. It pleased me. I think it goes back to basic personality, for instance, I have a love of detail. Despite the fact that I call myself a logotype designer teacher. I'm delighted to say that my life revolves around topography. It permeates our lives. It permeates our culture. Our history is written with topography. It's just something that I love to do. I'm happiest when I'm at the board with a pencil. This is the Oxford English dictionary. It's 13 volumes here. There are four more volumes which I do not have. The Oxford English it's about etymology. The history of words. The first time a word was used in the English languageā€¦

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