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Business Writing Principles

Understanding business writing

From the course: Business Writing Principles

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  • Course details

    Discover the secrets to effective business writing and crafting messages that others want to read and act on. Judy Steiner-Williams, senior lecturer at Kelley School of Business, introduces you to the 10 Cs of strong business communication and provides you with before-and-after writing samples that give you the opportunity to apply each principle and sharpen your communication skills. Judy also points out common grammar and writing mistakes and shares special considerations for formats like emails and reports.

    Instructor

    • Click here to view Judy Steiner-Williams’ instructor page

      Judy Steiner-Williams

      Author at lynda.com

      Judy Steiner-Williams is a senior lecturer at Kelley Business School.

      Judy teaches writing and business communication. During her 30-plus year tenure at Indiana University, Judy has taught both students and support staff. English, business, and adult education are her areas of expertise—all related to increasing effectiveness in the workplace. She also coauthored an e-text on effective business communication strategies and has conducted workshops and seminars to a variety of business groups.

    Skills covered in this course

    For each course you will get

    • Exercise files and quizzes
    • Certificate of completion from LinkedIn
    • Offline and audio-only options
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  • Welcome

    - Business people are busy, so they read quickly and scan for key points. They also interpret words based on their knowledge. Additionally, they quickly decide if the message is important or deserves their valuable time. For business writers, this means the message should be clear and easy to read. So the reader can quickly get to the point. In other words, to succeed in business you must be able not just to write but to write effectively for business. Any writing training you've had has probably been in creative writing. You've added adjectives and adverbs to describe that favorite vacation or movie. Business writing and creative writing are not the same. Of course, business writing does follow some of the same principles that creative writing teaches, a clear thesis and topic sentences, correct mechanics and transition. So, the basics do apply. Effective business writers need to constantly analyze the reader. What does my reader all ready know? How will my reader react? Organize the…

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