Business Analytics: Prescriptive Analytics

  • Course details

    Everyone is talking about big data these days, but that's just the starting point for drawing high-value, actionable insights from your organization's data. This course takes viewers through the entire analytics lifecycle and workflow—beyond today's hype and buzzwords—and describes how any organization can turn their investments in big data into the actionable insights they really need. Author Alan Simon introduces today's relevant technologies and shows how best to apply them to specific business problems and opportunities within their organization. By the end of the course, viewers will understand how the different classes of analytics—descriptive, predictive, and discovery—can lead to prescriptive action.


    • Click here to view Alan Simon’s instructor page

      Alan Simon

      University Instructor, Consultant, Author

      • Alan Simon is a long-time authority on the subjects of business intelligence, analytics, and data warehousing.

        Alan also specializes in enterprise-scale information management. He is the author of many business and technology books, including Data Warehousing For Dummies and 90 Days to the Data Mart.

        Alan is a senior lecturer at Arizona State University in the Department of Information Systems, where he teaches undergraduate and graduate classes in business intelligence, enterprise systems, data analytics, and business process management. He is also the managing principal of Thinking Helmet, Inc., a boutique consultancy that specializes in analytics and data management strategy.

        Alan led several global data warehousing and business intelligence consulting practices during the 1990s and 2000s, and began his career as a software developer. He has a master's degree in management information systems from the University of Arizona and a bachelor's degree in computer information systems from Arizona State University, and pursued postgraduate study in artificial intelligence and medical information systems at the University of Denver.

    Skills covered in this course

  • Welcome

    - [Voiceover] Hi, I'm Alan Simon and welcome to Foundations of Business Analytics Prescriptive Analytics. In this course, we'll look at how to take your organization to the final frontier of analytics and that's where today's exciting new big data and analytics technologies not only produce high value insights from all of your data, but they also drive critical actions based on those insights. I'll start by showing you a hypothetical example of two very similar companies, each of which has invested millions of dollars in the latest and greatest big data and analytics. But despite these near identical profiles, one company has gone a step further and implemented a world class prescriptive analytics framework resulting in far superior analytics-driven actions than the other. Next we'll take a look at the entire continuum of different forms of analytics, descriptive, predictive, discovery, and of course prescriptive and how they all play a key role in getting your organization to the…

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