Aligning Customer Experience with Company Culture

  • Course details

    Customer experience is emerging as the key driver of growth and a key differentiator for brands that do it well. But it can’t be an afterthought. Great customer experience should be woven into the very fiber of your business. In this course, David Brownlee, author of Rockstar Service, Rockstar Profits, helps you build world-class customer experience into your company culture. Identify your mission and goals, craft and align your customer experience vision, implement best practices, and create a winning customer experience framework. Plus, find out how to continually evaluate and refine your strategy so you can always deliver the optimum experience. With these tips, you can create happier customers, more committed employees, and a brand that grows loyalty, profits, and revenue.


    • Click here to view David Brownlee’s instructor page

      David Brownlee

      #1 Best-Selling Author, Speaker, LinkedIn Learning Instructor - CEO PCS - Customer Service, Leadership & Sales Training - Executive Coaching Programs

      • David Brownlee is the founder and CEO of Pure Customer Service.

        In addition to being the author of Rock Star Customer Service, David is one of the most watched customer service trainers in history. He has trained over half a million businesses and individuals from around the world in customer service through his online training, live events, and coaching programs.

        He has conducted over 2,500 one-on-one coaching sessions and has created a training system to take you from where you are now in your customer service efforts to where you want to be.

        For the last 20 years, David has been an entrepreneur obsessed with providing his clients with world-class customer service in various industries. He has spent thousands of hours researching best practices and documenting what works in the companies that are delivering amazing customer experiences.

        His past clients include Paramount Pictures, McDonald's, Nike, and others.

        When David is not on the road speaking to companies, he is enjoying his time with his wife Luna and his two young children in San Diego, CA.

    Skills covered in this course

  • What is customer experience and how does it integrate into my company culture?

    - Delivering your customer experience vision can be challenging, especially when you're trying to balance your desired company culture at the same time. As a leader in your company, you have customer experience on one side and employee engagement on the other. What if there was a way to align your customer experience with your company culture? That way, you experience happier customers, committed employees, and a brand that grows loyalty, profits, and revenue. A study by the Tempkin Group shows that companies that successfully align customer experience with company culture can increase revenue 70% over 36 months. As CEO Magazine states, "Share earnings for companies "with highly engaged employees are nearly "150% higher than for other companies." I'm David Brownlee, number one best-selling author of "Rock Star Service, Rock Star Profits" and CEO of The Brownlee Group Consulting Company. I've spent the last several years…

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