AI in Business Essential Training

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  • Course details

    Artificial intelligence (AI) is changing the way we interact with our mobile devices, our healthcare providers, and even our cars. In this project-based course, Dr. Michael McDonald focuses specifically on the applications of AI in business, as well as emerging opportunities in the space. After discussing the basics of AI and how it works, Dr. McDonald focuses on how this exciting technology can be leveraged in a variety of business settings. Discover how AI can be applied to accurately price products, make astute marketing decisions, navigate financial markets, and more. Plus, learn where AI doesn't work in the business world and get best practices for applying AI in your work.


    • Click here to view Michael McDonald’s instructor page

      Michael McDonald

      Partner, Morning Investments

      Michael McDonald is a researcher and professor of finance at Fairfield University.

      He has extensive programming skills in SAS, Stata, Python, R, and SQL, among other programming languages. His past work experience includes using these programming languages to analyze big data sets in finance and economics and develop trading strategies based on data mining. He has done extensive work in investment banking, at tech startups, hedge funds, and on a wide variety of consulting projects. He has a track record of authoring creative and practical course materials for a variety of subject areas across business disciplines.

      Michael's core knowledge is focused on financial markets and investment decision-making. He has helped advise firms on capital investments, valuation issues, and capital allocation to enhance business strategy. He is the author of multiple research studies addressing complex questions across the finance discipline. Michael's work has been cited by the Wall Street Journal, Bloomberg, the CFA Institute, and many others.

    Skills covered in this course

  • AI for business decisions

    - [Michael] Alexa, self-driving cars, robots that can do backflips. These days it's hard not to turn on the TV or browse social media without hearing about these advances. But what exactly are they? And how do they work? Well, my friends, they're fueled through the power of artificial intelligence, more commonly referred to as AI. In this course I will give you a gentle introduction to the basics of AI and how it can be used in a variety of business settings. We'll look at the logic that can power AI decisions behind setting product prices, making marketing decisions, determining investment choices and much more. And we'll do all of this without complex computer programming or specialized software. I'm Dr. Michael McDonald. I'm professor of finance, a Wall Street veteran, and a frequent industry consultant on AI and using algorithms in finance. If you're ready to start learning about the revolutionary changes…

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